................................'How to Go West to Burgundy!'..........................
"Zoot Sweet Co." A "language" company that sells chocolate
Although the flagship product of Calidocious Inc. is chocolates, the actual purpose of the company is to market something quite different. Calidocious Inc. primarily seeks to market the language and culture of 'Dutch-Burgundy', or Flanders in the country of Belgium, in California.
The culture of 'Dutch-Burgundy' can be summed up as 'The Art of Living Well'.
Heart of Old Burgundy- Cluny Abbey
Burgundian Flanders- Leuven City Hall
Burgundian-Dutch culture is a magical combination of the good food and convivial lifestyle of the Latin cultures, plus the practical functionality of the Germanic cultures. It is 'Fun that Works!'. . Burgundian culture was so successful and admired in its prime hundreds of years ago, that the Burgundian empire spread through marriage, not wars! The high point of Flemish-Burgundian culture was roughly 1491- the year before Columbus returned from his discovery of the "New" World. . The 'Calidocious' key to Burgundian-Dutch culture is the variant of Dutch most commonly spoken in Flanders. 'Flemish Dutch' can be described as Dutch spoken with a French accent. It is the real Calidocious treat. . Because the challenge of convincing English speakers to learn a second language is daunting, Calidicious Inc. proposes to use the teaser of Flemish chocolates to hook Americans on learning the Flemish variant of Standard Dutch.
. To help make 'Flemish Dutch' as easy as possible for English speakers, Calidocious Inc. proposes several ways to simplify (by slightly adding to) Standard Dutch grammar and spelling to create an idiom called 'California Dutch'. . Calidocious Inc. nicknames the new idiom 'Sideways' Dutch or 'Double' Dutch'. 'Sideways' refers to the shortening of pronouns after verbs. 'Double' refers to a reduction of the three genders of Flemish-Dutch, to a use of co-pronouns for 'you (thou)' and 'you all (ye)', to the new lingo's role as a co-language with English, plus to the traditional meaning of 'an incomprehensible language'.
California Burgundy- Stanford Memorial Chapel
'Double Dutch' also refers to the principle that 'California Dutch' is intended to be a co-language, or add-on, to English. More than learning any other language, except Frisian, (which is a twin of 'Olde English'), learning Dutch increases a student's understanding of English because 'Modern Dutch' has largely retained the grammar of 'Old' and 'Middle English'.
Almost all the changes to 'Standard Dutch' are implemented via 'diacritical' markings, such as backwards or forwards accents. (With the help of an app under development, almost all those marks, with the exception of forward accent marks, will eventually be able to be automatically added to texts).
Burgundica (-lifornia)- Like Flanders, California has burgundian roots.
The two primary genders of 'Double Dutch' are nicknamed the 'Calidocious and Zoot', or 'Easy-C-Z', genders. The 'C-Z' genders are partial simplifications of the three genders of 'Old Fashioned' Dutch, which still exist in Flanders. The 'C-Z' genders don't take simplification to the extent that the Standard Dutch of Holland does. . The 'Calidocious' or 'male+female' gender can be described as the 'animate and complex' gender, whereas the 'Zoot' gender can be described as the 'rough-hewn and simple' gender. . The name 'Zoot' is additionally intended to be play on the French word 'Nonsense', the German word 'Süd'- (Southern), and the Dutch word 'Zoet' (sweet or cute)- which describe the three countries' relations to Medieval Burgundy. . 'Zoot' is further used to describe the Germanic (functional/practical) foundation of Flemish, as opposed to the language's French (fanciful), or 'Calidocious', overlying loan words and pronunciations. . . To help popularize the name 'Zoot', in the way candy is used to promote the name 'Calidocious', Calidocious Inc. sells a line of 'Zoot®' toys. They are featured on the 'Zoot® Toys' page.
-----'New Burgundy' aka. 'The 'Neverlands'---- The 'Neverlands' is the 'Calidocious Bay (Monterey Bay)-to-Zoot Hills (Marin Mountains)' region bordering San Francisco Bay (Burgundy Bay). The 'Neverlands' is renouned for its Zinfandel wine vineyards.
Sign on California Ave. in modern-day Palo Alto. Old Mayfield is the capital of 'The Neverlands'.
The town at the center of 'The Neverlands' is the ghost town of Mayfield (which was absorbed into Palo Alto a century ago). Mayfield's main street, California Avenue, still exists and 'Modern Day Mayfield'. or 'Amiquéo', has several exellent coffiee houses and wine bars which serve as an "incubator" for 'California Dutch' .
The heart of 'Sarifornia' is made up of 'Sarifornia Springs' on the Silicon Valley Peninsula and the 'Sarifornia Hills' on the opposite side of San Francisco Bay.
To help tie these enterprises together, Calidocious Inc. offers guided tours (in "Flemish", ie. 'California Dutch') of 'The Neverlands' under the name 'Zin-speed' Tours'. . A primary starting point of the 'Neverlands Tours', and the "Ground Zero" of the Neverlands, is the 'MacArthur Park' restaurant, in Palo Alto about two miles from downtown Mayfield.
Emblem w/ Flemish Poppies in the 'Hostess House'.
The 'MacArthur Park' building is 100 years old and was originally the center of a boot camp for soldiers preparing to fight in Flanders. . Following WWI the building became the first public Community Center in the United States. Its purpose was to help reintegrate returning soldiers into the community.
Initial target universities include Dominican University of Marin to the North, U.C. Berkeley to the East, California State U. of San Francisco to the West, and San Jose State U. to the South, with Stanford in the middle.
"Dances on Water"- The Amiqueo Coat of Arms. (Note: The red claws of the Lion symbolize the "Road to (red) Burgundy leads through Flanders.")
Of these Universities, Stanford will receive the primary emphasis. This is because French is a good fit for Marin, U.C. Berkeley already has successful German and Standard Dutch programs, Cal. State San Jose is adjacent to vibrant Spanish speaking communities, and San Francisco is aready the polyglot capital of California. (Note: The four languages/cultures above played key roles in the evolution of Flanders and the Flemish variant of Dutch.) . Four additional teaching aids of the Calidocious project are finches, Coastal California Poppies (with predominantly yellow, as opposed to orange, flowers-with just an orange center), saxophones, and pronunciation marks. A flock of finches, carpet of Coastal Poppies, band of saxophones, and a montage of 'California Dutch' accent marks are featured in the Amiquéo Coat (Zoot-Coat) of Arms- opposite the Lion of Flanders (with red=burgundian claws) and above a bunch of Zinfandel grapes.
Gentle, industrious, finches, including canaries, with their melodious songs, are fitting avatars for the Flemish people and their charming language.
Although most 'California Poppies' are burnt orange, the poppies along the coast, particularly around San Francisco, usually are yellow, or yellow with an orange core. Poppies are both delicate and tough at once. They thrive under harsh conditions.
Saxophones were invented in Belgium and were intended to be a bridge between the agile (or French-like) woodwind instruments and the powerful (or German-like) brass instruments- just as Flemish is.
"Gateway to Flanders"- Doorway in Hoover Tower at Stanford
The Coastal Variant of the 'California Poppy' has an orange center- but the perimeter of the flower is "Flemish Yellow". ('San Francisoco Environment' foto).
The "new' Calidocious accent marks include left- and right-leaning accent marks, apostrophes, circomflexes, and the contraction/spreading of the 'ij' letter combination. . The forth symbol in the Coat of Arms, a St. John's Arms knot, is intended to give the Calidocious project historical and cultural reference points. Two thousand years ago the knot was a core symbol for the first Burgundians, the Vikings of the Island of Burgunderholm, in Denmark.
. The knot also stands for making journeys. Pilgrimages, real and imaginary, are key elements of both Calidocious Inc. and of medieval Burgundy. In northern Europe the symbol indicates a 'destination of interest'. A long term goal of Calidocious Inc. is to promote Flemish at three additional universities outside of California. These sattelite teaching efforts would focus on the U. of Texas at Austin in the spring, the U. of Colorado at Boulder in the summer, and Columbia U. and NYU in Manhattan in the fall.
The knot's looped-square shape additionally represents end-to-end Lacross sticks. The fluid game of Lacrosse, in which the ball nimbly flies from player to player, is a excellent metaphor for conversation. . Furthermore, St. John's knot is a Celtic symbol. As such, it represents the Celtic background of Flanders.
San Francisco Bay is nicknamed 'Burgundy Bay'
The knot next alludes to "Dances on Water", which is the unifying theme, or leitmotif, of all the Calidocious Inc. enterprises. . Striving to become light and agile enough in speech, as well as in other aspects of life, to become able to "Dance on Water" was, and is, the essence of burgundian culture.
The knot also represents a key monument of "California Dutch" country- the 'Burghers of Calais' collection of statues by Auguste Rodin at Stanford University. Although each of the figures is "lost" in his or her individual struggle with fate, they form a group with a united purpose (and are ultimately all saved by Queen Philippa of Flanders).
Moreover, the knot, (which is technically an 'unknot'), refers to the 'St. John's Arms' key on an Apple Computer keyboard. Pressing this "new-direction" key changes the behavior of every other key- much like learning a second language changes an individual.
The knot additionally symbolizes the 'ground zero' at the center of Calidocious Inc. excursions and other activities. This focal point is the 'El Palo Alto'-'Big Tree'- next to Stanford U. that served as the orientering marker which towered over the base camp of the Portola Expedition as they explored San Francisco Bay in 1769.
The 'Burghers of Calais' sculpture by Rodin at Stanford University, a mile from downtown Mayfield, is a focal point of 'The Neverlands'. Legendary Queen Philippa of Flanders begged for, and received, mercy for the burghers from King Edward III.
The 'Ground Zero' of California Dutch, 'The Big Tree' encircled by the Stanford U. Motto- "The Winds of (intellectual) Freedom are Stirring".
The knot further represents train tracks and trains- the half dozen focal points for promoting 'California Dutch' in central Silicon valley are linked by the main railway line. Although trains are relatively slow compared to other forms of transportation, just as spoken Flemish is slower than English, they are quite effective.
Plus, trains are rigidly bound to tracks, unlike automobiles whose movement is unrestricted. This serves as an analogy for the difference between a phonectically and grammatically "tight" language like Dutch (which is also considered a "conservative" language because it hasn't evolved a great deal in the last thousand years), and phonetically and grammatically "free-wheeling" English.
The legendary 'Coast Daylight' train in 1949 as it leaves San Francisco heading for 'Old Mayfield' (now called the 'California Avenue stop'), in route to Los Angeles. The colors are the colors of Flanders and Old Burgundy.
The 'Backyard Brew' Coffeehouse in 'Old Mayfield' is one of the meetup venues for 'California Dutch'.
If you have any questions about the 'Burgundification of California' proposal please contact: firstname.lastname@example.org or write to: Calidocious Inc. 363 Cypress Ave.
Santa Clara, CA 95050
Note re: Copyright status of photos on the Calidocious Inc. Web site.
Most of the photos on this site were downloaded from the Wikipedia Open Source photo collection. The balance of the photos are the property of Calidocious Inc. All the photos that are the property of Calidocious Inc. are hereby released into the public domain as Open Source photos, with the exception of any photos containing the names 'Calidocious', 'Zoot', 'Sarifornia-(SFO)', or 'Fugezi'. Photos containing a representation of any of these terms are the exclusive property of Calidocious Inc. and may not be copied without the written permission of Calidocious Inc..
Eureka!- "I Arrived!" or "I Found It!"- California State Seal in the Port of San Francisco Ferry Building